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Borrowing Brilliance

The Six Steps to Business Innovation by Building on the Ideas of Others

by David Kord Murray

eBook

0 of 1 copy available

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

*Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

*Combining-Connect and combine these borrowed ideas.

*Incubating-Allow the combinations to incubate into a solution.

*Judging-Identify the strength and weakness of the solution.

*Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.


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Publisher: Penguin Publishing Group

Kindle Book

  • Release date: September 3, 2009

OverDrive Read

  • ISBN: 9781101136270
  • Release date: September 3, 2009

EPUB eBook

  • ISBN: 9781101136270
  • File size: 325 KB
  • Release date: September 3, 2009

PDF eBook

  • ISBN: 9781101135860
  • File size: 1175 KB
  • Release date: September 3, 2009


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0 of 1 copy available

Formats

Kindle Book
OverDrive Read
EPUB eBook
PDF eBook

Languages

English

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

*Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

*Combining-Connect and combine these borrowed ideas.

*Incubating-Allow the combinations to incubate into a solution.

*Judging-Identify the strength and weakness of the solution.

*Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.


Expand title description text